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Red |
Excitement, energy, passion, desire, speed, strength, power, heat, love,
aggression, danger, fire, blood, war, violence, aggression, all things
intense and passionate.
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Yellow |
Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer,
gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness,
deceit, illness, hazard.
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Blue |
Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence,
conservatism, security, cleanliness, order, loyalty, sky, water, cold,
technology, depression, appetite suppressant.
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Orange |
Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant,
demanding of attention.
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Green |
Nature, environment, healthy, good luck, renewal, youth, vigor, spring,
generosity, fertility, jealousy, inexperience, envy, misfortune.
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Purple |
Royalty, spirituality, nobility, spirituality, ceremony, mysterious,
transformation, wisdom, enlightenment, cruelty, arrogance, mourning.
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Gray |
Security, reliability, intelligence, staid, modesty, dignity, maturity,
solid, conservative, practical, old age, sadness, boring
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Brown |
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability,
simplicity, and comfort.
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White |
Reverence, purity, simplicity, cleanliness, peace, humility, precision,
innocence, youth, birth, winter, snow, good, sterility, marriage (Western
cultures), death (Eastern cultures), cold, clinical, sterile.
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Black |
Power, sexuality, sophistication, formality, elegance, wealth, mystery,
fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse,
anger, underground, good technical color, mourning, death (Western cultures).
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